Obsessively Natural Kids Toothpaste
March 2016: This lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed.
December 2015: A class-action lawsuit was filed against Kiss My Face, LLC for allegedly falsely marketing Obsessively Natural Kids Toothpaste as “100% Natural” when it actually contains non-natural, chemically-processed ingredients. (Troncoso et al v. Kiss My Face, LLC, Case No. 15-cv-9514, S. D. NY.)
For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.
Class-Action Tracker
Kiss My Face Sunscreens, Body Washes, and Body Lotions
Kiss My Face Body Lotion and Body Wash
Kiss My Face Products
The Latest
The Rise of ‘Bait-and- Switch Pricing’
Emily Stewart, Business Insider
TINA.org Finds U-Haul Using Bait-and-Switch Pricing Scheme
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
U-Haul Needs to Pack Up Its Deceptive ‘$19.95’ Truck Ads
TINA.org calls on regulators to stop moving company’s bait and switch.
FTC, Nevada Sue IM Mastery Academy
Complaint alleges IML was a $1.2 billion scam.
OmegaXL: Backed by Research
What you should know about ingredient studies.