Endorsements and Testimonials
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In January 2020, a class-action lawsuit was filed against Nylabone Corp. for misleadingly marketing Nylabone pet products – including dental sprays, dental chews, toothpastes, edible treats, and interactive treats (i.e., chew toys with edible treats inside) – as natural when, according plaintiffs, they contain non-natural and synthetic ingredients. (Scandore et al v. Nylabone Corp., Case No. 20-cv-254, E. D. NY.)
For more of TINA.org’s coverage of the marketing of pet products, click here.
What you need to know about these compelling marketing tactics.
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