Nutro Pet Foods
Allegations: False natural claims
In May 2020, a class-action lawsuit was filed against Mars Petcare US, Inc. for allegedly falsely marketing that Nutro Limited Ingredient Diets dog foods – including Adult Lamb & Sweet Potato Recipe Grain Free Dog Food, Adult Salmon & Lentils Recipe Grain Free Dog Food, Adult Duck & Lentils Recipe Grain Free Dog Food, Adult Venison Meal & Sweet Potato Recipe Grain Free Dog Food, and others – do not contain wheat, soy, or chicken when, according to plaintiffs, the dog foods contain significant amounts of all three ingredients. (Michael et al v. Mars Petcare US, Inc., Case No. 20-cv-4845, C.D. Cal.)
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Allegations: False natural claims
Allegations: Misleadingly marketing that dog foods do not contain wheat, soy, or chicken when they contain significant amounts of the ingredients
If it’s always a sale, it’s never a sale.
Sam Biddle, New York Magazine – Intelligencer
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