CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
NUK for Nature Pacifiers
Case Name (Date)
Kouyate et al. v. NUK USA LLC
24-cv-4020, N.D. Ga.
(Sept. 2024)
Product/Service
NUK for Nature pacifiers
Allegations
Falsely marketing products as 100% sustainable when they have a negative impact on the environment
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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