Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Not Your Mother’s Dry Shampoos
Case Name (Date)
Evans et al. v. DeMert Brands, LLC
22-cv-6300, N.D. Ill.
(Nov. 2022)
Morgan et al. v. DeMert Brands, LLC
22-cv-3962, D.S.C.
(Nov. 2022)
Shalit et al. v. DeMert Brands, LLC
23-cv-60106, N.D. Ill.
(Jan. 2023)
Zamora et al. v. DeMert Brands, LLC
22-cv-62054, S.D. Fla.
(Nov. 2022)
Product/Service
Not Your Mother’s dry shampoos
Allegations
Falsely marketing products as safe when they contain the carcinogen benzene
Status
Pending
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