A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In March 2018, a federal judge dismissed some of the claims in a class-action lawsuit alleging that Northeast Credit Union (NCU) misleadingly represents that it charges overdraft fees only when an account does not have enough funds to pay the transaction. According to the 2017 complaint, NCU does not assess overdraft fees based on the actual money in the account but rather assesses overdraft fees using a calculation that deducts holds it has placed on pending transactions and deposits. The judge allowed the breach of contract claims to move forward. (Walbridge et al v. Northeast Credit Union, Case No. 17-cv-434, D. NH.)
For more information about other class-action lawsuits filed against banks and TINA.org’s coverage of the lawsuits, click here.
Be wary of questionable and deceptive claims in origin stories.
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