CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Nordic Naturals Vitamins and Dietary Supplements
Case Name (Date)
Yellin et al. v. Nordic Naturals, Inc.
23-cv-10681, S.D.N.Y.
(Dec. 2023)
Product/Service
Nordic Naturals vitamins and dietary supplements
Allegations
Misleadingly representing that one tablet, capsule, or gummy contains the advertised dosage when consumers need to take multiple tablets, capsules, or gummies to get the advertised dosage
Status
Pending
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