In August 2012, a class-action settlement was tentatively approved to settle false advertising claims made by New Balance with respect to its line of toning shoes.  Plaintiffs alleged that New Balance falsely marketing its toning shoes as superior to regular walking shoes for strengthening leg muscles and burning calories.   According to the terms of the agreement, New Balance will create a settlement fund of $2.3 million.  Individuals that bought the toning shoes may receive up to $100 for every pair they purchased.  (Carey, et al. v. New Balance Athletic Shoes Inc., et al., Case No. 11-cv-10001, D.Ma.)

 


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