
Ad or Not: CBS Mornings ‘Exclusive’ with Alex Rodriguez
News ‘exclusive’ or orchestrated corporate promotion?
In August 2012, a class-action settlement was tentatively approved to settle false advertising claims made by New Balance with respect to its line of toning shoes. Plaintiffs alleged that New Balance falsely marketing its toning shoes as superior to regular walking shoes for strengthening leg muscles and burning calories. According to the terms of the agreement, New Balance will create a settlement fund of $2.3 million. Individuals that bought the toning shoes may receive up to $100 for every pair they purchased. (Carey, et al. v. New Balance Athletic Shoes Inc., et al., Case No. 11-cv-10001, D.Ma.)
News ‘exclusive’ or orchestrated corporate promotion?
“Clooney Bets on Your Coffee Personality!”
To actually get this perk, consumers may have to pay very close attention.
We’ve got two words for many of this real estate company’s claims: list it.
Poking holes in this bold claim.