
Monetizing Minors
How brands exploit kid influencers and their followers.
In October 2013, a federal judge dismissed a class-action lawsuit against Nestlé USA, Inc. and Nestlé Prepared Foods Company. The complaint alleged that the companies misleadingly market their Buitoni Pastas as “all natural” when the products actually contain unnatural, artificial, and/or synthetic ingredients. The judge dismissed the complaint because the plaintiffs failed to provide a plausible definition of “all natural,” and therefore failed to show how the term could be deceptive to a reasonable consumer. (Pelayo et al v. Nestlé USA, Inc. and Nestlé Prepared Foods Company, Inc., Case No. 13-cv-05213, C. D. CA.).
How brands exploit kid influencers and their followers.
TINA.org digs into online retailer’s U.S.-origin claims following consumer tip.
Is it still a money-back guarantee if you end up paying hundreds of dollars?
Lawsuits allege foods and beverages aren’t as healthy as you might think.
Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook