CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
In October 2013, a federal judge dismissed a class-action lawsuit against Nestlé USA, Inc. and Nestlé Prepared Foods Company. The complaint alleged that the companies misleadingly market their Buitoni Pastas as “all natural” when the products actually contain unnatural, artificial, and/or synthetic ingredients. The judge dismissed the complaint because the plaintiffs failed to provide a plausible definition of “all natural,” and therefore failed to show how the term could be deceptive to a reasonable consumer. (Pelayo et al v. Nestlé USA, Inc. and Nestlé Prepared Foods Company, Inc., Case No. 13-cv-05213, C. D. CA.).
A rash of lawsuits allege companies are misleading consumers.
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