Class Action

Natural Choice® Products

Class Action

Natural Choice® Products

March 2017: A federal judge granted the company’s motion to dismiss the complaint finding that the claims are preempted by federal law and fail to state a claim. The judge dismissed the complaint When a complaint is dismissed with prejudice, it cannot be refiled..

October 2016: A class-action lawsuit was filed against Hormel Foods for allegedly falsely marketing Natural Choice® products – including Deli Roast Beef, Honey Deli Turkey, and Cooked Deli Ham — as “100% Natural” and containing “No Preservatives” when, in reality, they contain synthetic and genetically modified ingredients and preservatives. (Phelps et al v. Hormel Foods Corp., Case No. 16-cv-62411, S. D. FL.)

For more information about other class-action lawsuits regarding natural claims and TINA.org’s coverage of the issue, click here.


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Hormel Black Label Center Cut Bacon

Class Action

Hormel Black Label Center Cut Bacon

Allegations: Deceptively marketing that the product “Contains 25% Less Fat Than Our Regular Bacon” when the advertised fat savings is due to a smaller serving size and not because the…


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Stellantis Steers Away from Deceptive Made in USA Claims

Press Release

Stellantis Steers Away from Deceptive Made in USA Claims

MADISON, CONN. April 9, 2025 — Dutch automaker Stellantis has paused its new “American Born” campaign after getting called out by consumer advocacy organization truthinadvertising.org (TINA.org). Released in the wake…


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