The Ordinary: The Periodic Fable
From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.
Hernandez et al. v. Zenlen, Inc. d/b/a Native Cos.
24-cv-4846, S.D.N.Y.
(June 2024)
Native Whole Body Deodorant
Falsely marketing products as “clinically proven” to provide 72 hours of odor protection
From empty promises to impossible standards and overhyped ingredients: for too long, the beauty industry has taught beauty wrong.
Trying to take advantage of this sale may not be as smooth as advertised.
Cecilia D’Anastasio, Bloomberg
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