
Monetizing Minors
How brands exploit kid influencers and their followers.
August 2015: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed.
November 2014: A class-action lawsuit was filed against Fit Foods for allegedly misrepresenting the amount of protein in the dietary supplement, Mutant Whey Extreme Multi Whey Mega Blend. According to the complaint, Fit Foods uses a practice called “protein-spiking” (i.e., adding non-protein ingredients, such as amino acids, to increase the nitrogen content, which then makes it seem like it has more protein than it has) and, as a result, the company misleadingly represents that the supplement contains 44 grams per serving when it actually contains 32.576 grams per serving. (Canizalez et al v. Fit Foods, LTD. and Fit Foods Distribution, Inc., Case No. 14-cv-02744, S. D. CA.).
For more information about other class-action lawsuits regarding “protein-spiking” and TINA.org’s coverage of the issue, click here.
How brands exploit kid influencers and their followers.
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