
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In February 2014, a federal judge dismissed a class-action lawsuit against Motorola because the parties settled all of the claims. The complaint, which was originally filed 2013, alleged that the company markets the MOTOACTV GPS sports watch as a rugged, durable, sweat-proof, and rain-resistant device when, in reality, the watch malfunctions when it comes in contact with sweat and moisture. The judge dismissed the case with prejudice, meaning that the plaintiffs cannot refile. The terms of the settlement could not be determined. (Connery et al v. Motorola Mobility, Inc. and Motorola Solutions, Inc., Case No. 13-cv-06395, S. D. NY.).
For more information about other class-action lawsuits against Motorola and TINA.org’s coverage of the company, click here.
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
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