Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
December 2018: The Second Circuit Court of Appeals affirmed the district court’s decision. (Case No. 17-2504, 2nd Cir.)
August 2017: A federal judge dismissed this action. The judge concluded that the false advertising claims should be dismissed because the ingredient list shows that the truffle oil is not flavored with actual truffles, and thus reasonable consumers would not be deceived. To read the full decision and learn about the other reasons for the dismissal, click here.
Later in August, plaintiffs filed a Notice of Appeal regarding the dismissal of the case.
May 2017: A class-action lawsuit was filed against Monini North America America for allegedly falsely advertising its White Truffle Flavored and Black Truffle Flavored Extra Virgin Olive Oils as being flavored with truffles when the oils are actually flavored using a synthetic and chemical ingredient (specifically, a perfume called 2,4-dithiapentane or formaldehyde dimethyl mercaptal). (Jessani et al v. Monini North America, Inc., Case No. 17-cv-3257, S. D. NY.)
For more information about other class-action lawsuits regarding truffles and TINA.org’s coverage of the products, click here.
Brand partnerships worthy of a big “doom!”
Here were some of the worst ads TINA.org investigated this year.
Watch out for this company’s sketchy sale.
It’s not you Thomas, it’s Pixel’s 100x zoom, actually.
Some class-action settlements that left consumers out in the cold.