Ad Council: The Secret to Motherhood
Recent ad encourages mothers to prioritize their mental health.
August 2020: This case was transferred from a court in Indiana to one in Illinois in order to be heard as part of a multidistrict litigation (MDL). (Honeycutt v. Fair Oaks Farms Food, LLC, Case No. 20-cv-4647, N.D. Ill.; MDL Case Info: In Re: Fairlife Milk Products Marketing and Sales Practices Litigation, MDL No. 2909, Case No. 19-cv-3924, N.D. Ill.)
March 2020: A class-action lawsuit was filed against Fair Oaks Farms Food for allegedly misleadingly marketing that the milk used in its products comes from happy, healthy, and well-cared for cows when, according to plaintiffs, the cows are mistreated and abused. (Honeycutt et al v. Fair Oaks Farms Food, LLC, Case No. 20-cv-99, N.D. Ind.)
For more of TINA.org’s coverage of marketing claims about the treatment of cows on dairy products, click here.
Recent ad encourages mothers to prioritize their mental health.
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TINA.org and other consumer advocates file comment with FTC.
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Marketing and reality are not in sync.