How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Mikimoto Pearls
Case Name (Date)
Lee et al. v Mikimoto (America) Co. Ltd.
22-cv-1923, S.D.N.Y.
(March 2022)
Product/Service
Mikimoto pearls
Allegations
Misrepresenting the quality of pearls when the thickness of nacre (pearl layer) does not meet minimum standards endorsed by jewelers and professional gemologists
Status
Pending
The Latest
Saatva
TINA.org pulls back the covers on this company’s Made in USA marketing.
Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
Instacart’s AI-Enabled Pricing Experiments May Be Inflating Your Grocery Bill, CR and Groundwork Collaborative Investigation Finds
Derek Kravitz, Consumer Reports
Most Deceptive Ads of 2025
Here were some of the worst ads TINA.org investigated this year.