April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Memberships for Diamond Resorts
In January 2017, a class-action lawsuit was filed against Diamond Resorts Holdings (a company that sells points-based timeshare memberships) for, among other things, allegedly deceptively luring elderly consumers to purchase memberships by advertising that premium, high-value resorts will be available to members without disclosing that rooms at such properties are generally unavailable as they are booked to full capacity a year in advance. (Harding et al v. Diamond Resorts Holdings, LLC et al, Case No. 17-cv-248, D. NV.)
For more information about other class-action lawsuits regarding Diamond Resorts and TINA.org’s coverage of the company, click here.
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