April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Max Detox Pills
August 2014: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.. The reasons for the dismissal have not been disclosed.
July 2014: A class-action lawsuit was filed against Wellness and Health, LLC for allegedly deceptively marketing its Max Detox pills, a weight-loss dietary supplement. Plaintiffs claim that the company misleadingly advertises the weight-loss supplement in a number of ways, including:
- Representing that consumers who use Max Detox will lose a substantial amount of weight without adequate support to make such claims,
- Offering consumers a 15-day free trial when, in reality, they must cancel the trial within 15 days of placing the order to avoid being charged the full price, and
- Representing that there are “no commitments” to the trial when, in reality, the company enrolls consumers in an auto-shipment program (where consumers must pay for monthly supplies of the product).
(Goeke et al v. Wellness and Health, LLC and Bruce R. Gezon, Case No. 14-cv-00807, S. D. IL.).
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