FightTheStroke: A Truly Cerebral Campaign
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
In August 2013, a federal judge dismissed a class-action lawsuit filed against Apple for allegedly falsely advertising its MacBook Pro with Retina Display (rMBP). Specifically, the complaint, which was filed in March 2013, alleges that Apple advertised the rMBP as having “the highest quality computer display” and “the world’s highest-resolution notebook display” when, in reality, one of the LCD screens used in the product is highly susceptible to performance flaws. The judge dismissed the lawsuit because the plaintiffs did “not identify any affirmative misrepresentation made by Apple” and failed to show a likelihood of future injury. (Hodges et al. v. Apple, Inc., Case No. 13-cv-01128, N.D. CA.).
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.