2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Luxy
Case Name (Date)
Herin et al. v. Luxy Limited
2023CH07481, Illinois state court – Cook county
(Aug. 2023)
Product/Service
Luxy
Allegations
Requiring consumers to allow the dating referral service to collect biometric data – such as facial geometry scans – when they sign up without adequately disclosing why and how long it was collecting, storing, and using their biometric data
Status
Pending
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