CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Lumineux Whitening Strips
Case Name (Date)
Shaffee et al. v. Oral Essentials, Inc.
23-cv-8788, E.D.N.Y.
(Nov. 2023)
Product/Service
Lumineux Whitening Strips
Allegations
Misleadingly marketing that products whiten teeth within 30 minutes when they do not noticeably whiten teeth after one 30-minute application and do not stay on teeth for a 30-minute treatment
Status
Pending
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