April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Lume deodorant
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Pending
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.