Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Lume deodorant
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Pending
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.