
Ad or Not: CBS Mornings ‘Exclusive’ with Alex Rodriguez
News ‘exclusive’ or orchestrated corporate promotion?
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Lume deodorant
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Pending
News ‘exclusive’ or orchestrated corporate promotion?
“Clooney Bets on Your Coffee Personality!”
To actually get this perk, consumers may have to pay very close attention.
We’ve got two words for many of this real estate company’s claims: list it.
Poking holes in this bold claim.