FTC Cracks Down on Forever Living Following Years of Deception
Settlement comes after TINA.org exposed thousands of deceptive income claims.
Lume
Case Name (Date)
Nelson et al. v. Lume Deodorant, LLC
23-cv-3629, E.D.N.Y.
(May 2023)
Product/Service
Lume deodorant
Allegations
Misleadingly marketing products as “clinically proven to block body odor all day, and continue to control odor for 72 hours” when the scientific evidence the company relies on to make such claims does not support the assertion
Misleadingly marketing products as “aluminum free” when aluminum is not found in any deodorants
Status
Pending
The Latest
What You Should Know about Home Projectors
TINA.org sheds light on confusing and misleading brightness claims.
Forever Living Ditching MLM Model
Company becomes the latest to leave the industry.
Fixing the Subscription Trap
The FTC’s Negative Option Rule do-over – and what’s at stake.
Cheetos: Pickle’s Back
Thee incredible almost true story about how Megan Thee Stallion got her pickle back.