Most Deceptive Ads of 2025
Here were some of the worst ads TINA.org investigated this year.
Lululemon’s Be Planet Campaign
Case Name (Date)
Gyani et al. v. Lululemon Athletica Inc. et al.
24-cv-22651, S.D. Fla.
(July 2024)
Product/Service
Lululemon clothing
Allegations
Falsely marketing that the company will become more sustainable and minimize its environmental impact when the company’s actions and products harm the environment
Status
Dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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