FTC Takes TruHeight’s Growth Claims Down a Few Pegs
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Merrick et al. v. Premium Brands Opco LLC
25-cv-2291, W.D. Wash.
(Nov. 2025)
Loft and Lou & Grey merchandise
Falsely advertising discounts off of artificially inflated reference prices and as available for a limited time
Falsely advertising that consumers who make a purchase get free products when they do not get items for free because they are charged an artificially inflated reference price for the first item
Pending
Supplement maker agrees to pay $750K to settle deceptive health claims lawsuit.
Settlement comes after TINA.org exposed thousands of deceptive income claims.
TINA.org sheds light on confusing and misleading brightness claims.
Brant James, Ingame
Company becomes the latest to leave the industry.