2025 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
A false advertising class-action lawsuit filed against several entities marketing loans on the internet – including CashCall, WesternSky, and Lakota Cash – was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. after a federal judge refused to preliminarily approve a proposed settlement agreement which would have resolved the claims. Among other things, the complaint, which was originally filed in 2013, alleged that the entities deceptively market loans as exempt from United States laws because they are affiliated with the Cheyenne River Sioux Tribe when, according to the complaint, the defendant companies are not affiliated with the tribe. In addition, plaintiffs claim that the companies’ minimum interest rate — 89.68% — is ten times the legal limit. The named plaintiffs dismissed their claims in 2016, the reasons for which have not been disclosed. Click here and here to see the dismissals. (Heldt v. PayDay Financial, LLC d/b/a Lakota Cash and Big Sky Cash, Western Sky Financial, LLC d/b/a Western Sky Funding, Western Sky, and Westernsky.com, CashCall, Inc., and WS Funding, LLC, Case No. 13-cv-3023, D. S. D.)
A closer look at what we’ll be monitoring in the new year.
Looking back at our accomplishments.
How this rental car company uses subterfuge to get you to pay for something you may not need.
See how you stack up.
Does this company have the ammunition to support its bulletproof claims?