CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Living Harvest Foods
January 2014: After agreeing to dismiss the federal complaint, the same plaintiff filed a class-action lawsuit in Florida state court alleging that the company represents that Tempt Hempmilk products contain “evaporated cane juice” when they really contain sugar. (Miller et al v. Living Harvest Foods Inc. et al, Case No. 2014-2735-CA-01, Eleventh Judicial Circuit Court of the State of Florida).
October 2013: A class action complaint was filed against Living Harvest Foods Inc. alleging that the company misrepresents that its products – Tempt Hempmilk – Original, Tempt Hempmilk – Vanilla, and Tempt Hempmilk – Chocolate – contain “evaporated cane juice” when they really contain sugar. (Miller et al v. Living Harvest Foods Inc., Case No. 13-cv-23926, S. D. FL.)
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