Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In March 2017, a class-action lawsuit was filed against Lifeway Foods for allegedly falsely representing that its Low Fat Kefir – Plain (unsweetened) is “99% lactose-free” when, in reality, it contains approximately the same amount of lactose as 2% milk. (Block et al v. Lifeway Foods, Inc., Case No. 17-cv-1717, N. D. IL.)
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?