Huel
U.K. ad regulator takes issue with celeb endorsement.
Lifeway Low Fat Kefir
In March 2017, a class-action lawsuit was filed against Lifeway Foods for allegedly falsely representing that its Low Fat Kefir – Plain (unsweetened) is “99% lactose-free” when, in reality, it contains approximately the same amount of lactose as 2% milk. (Block et al v. Lifeway Foods, Inc., Case No. 17-cv-1717, N. D. IL.)
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New rule also targets paid reviews.
Virgin Atlantic: ‘100% Sustainable Aviation Fuel’
Ad regulator finds term potentially misleading in context of radio ad.