CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Lifeway Kefir ProBoost
A May 2012 class action alleges that Lifeway Foods falsely markets the health benefits of its ProBoost Kefir products. According to the lawsuit, “Lifeway’s ProBoost products are not clinically proven to be effective for the benefits Lifeway represents in its media and advertising of the ProBoost products.” (Keatley, et al. v. Lifeway Foods, Inc., Case No. 12-cv-3521, N.D.Ill.)
The Latest
TINA.org Joins Over 300 Orgs. in Letter Urging Congress to Support Financial Watchdog
Legislators should protect the work of the Consumer Financial Protection Bureau.
Happy Howl Dog Food
What does “human-grade” dog food actually mean?
Plaintiffs Awarded $2.3 Million for Bigelow Made in USA Claim Steeped in Deception
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
Stellantis pulls Jeep, Ram and Dodge tariff-response ads after built-in-USA scrutiny
E.J. Schultz, Ad Age