On Shoes
Lawsuit pokes holes in company’s Swiss branding.
Lifetime Basketball Products
A settlement has been reached in a class-action lawsuit filed against Lifetime Products Inc. and Sports Authority Inc. for allegedly misrepresenting various Lifetime basketball products were “Made in the USA” when parts of the products were actually made in China. According to the settlement terms, class members are eligible to receive either a $12.50 or $30 gift card redeemable at lifetime.com, or a basketball valued at $17.50 or $29.99 (the value of the card or basketball awarded to each class member depends on the amount each one originally spent on the allegedly mislabeled basketball products). The final approval hearing will be held on April 11, 2014. (Hecht-Nielsen et al. v. Lifetime Products Inc., et al., and Afrouznia, et al. v. Lifetime Products Inc., et al., Case No. 37-2011-00089380-CU-BT-CTL, Superior Court of the State of California for the County of San Diego).
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