How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
September 2015: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to class members. The reasons for the dismissal have not been disclosed.
May 2015: A class-action lawsuit was filed against GSCM Ventures, Inc. d/b/a Pacific Naturals for allegedly falsely marketing “Libido For Her,” a homeopathic drug product, as a “female libido enhancer” with beneficial health and aphrodisiac properties when, in reality, none of the ingredients provide such benefits. (Demison et al v. GSCM Ventures, Inc. d/b/a Pacific Naturals, Case No. 15-cv-1067, S. D. CA.)
For more information about other class-action lawsuits regarding sexual enhancements and TINA.org’s coverage of the product, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.