Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
July 2016: The parties agreed to dismiss the action and it was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed.
November 2015: A class-action lawsuit was filed against JB Cosmetics for allegedly falsely marketing that the LashFood Phyto-Medic Eyelash Enhancer prevents hair loss, triggers the regrowth of lashes, and makes lashes longer, thicker, stronger and healthier in four to eight weeks when, in reality, the product does not work as advertised and nothing in the product grows or triggers the regrowth of lashes. (Wang et al v. JB Line, Inc. d/b/a JB Cosmetics, Case No. 15-cv-6551, E. D. NY.)
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How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
Revenge is Sweet
This company may need to cleanse its marketing tactics.