CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Cohen et al. v. Saraya USA, Inc.
23-cv-8079, E.D.N.Y.
(Oct. 2023)
Lakanto Monkfruit Sweetener
Falsely marketing the product as being a healthy alternative to sugar, “zero net carbs” and “zero calorie”
Deceptively basing marketing claims on “unreasonably small serving sizes” that do not match how consumers actually use the product
Pending
A rash of lawsuits allege companies are misleading consumers.
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