Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In February 2013, a federal appeals court affirmed the dismissal of a class-action lawsuit filed against Kraft Foods and Hormel Foods in 2011 alleging that the companies misled consumers into believing their lunch meat products contained fewer fat-calories than they actually did. One reason for the dismissal was that plaintiffs’ allegations weren’t strong enough to make out a legal claim. (Brad Kuenzig et al. v. Hormel Foods Corp. et al., Case No. 12-11180, 11th Cir.)
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?