April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
March 2013: A state court judge granted the plaintiff’s request to dismiss this case.
July 2012: Organic Liaison and Kirstie Alley, spokeswoman and owner of the company, were hit with a class-action lawsuit alleging, among other things, that Organic Liaison uses deceptive before-and-after pictures of Kirstie Alley to market products that it falsely claims will promote weight loss. The complaint states that “[i]n peddling the Organic Liaison Program, Ms. Alley attributes her weight loss to the program, but in reality, Ms. Alley’s weight loss is due to nothing more than the tried and true concept of diet and exercise.” (Abramyan v. Organic Liaison LLC, Organic Management, and Kirstie Alley, Case No. BC488737, California Superior Court – Los Angeles)
These definitions are a joke.
FDA sniffs out unapproved claims company’s smelling salts increase alertness, focus, and more.
Why this piano man may not give you the keys to success.
Dig into these advertising claims.
Advisory opinion letter raises “serious concerns” with self-reg group’s guidance.