CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
March 2013: A state court judge granted the plaintiff’s request to dismiss this case.
July 2012: Organic Liaison and Kirstie Alley, spokeswoman and owner of the company, were hit with a class-action lawsuit alleging, among other things, that Organic Liaison uses deceptive before-and-after pictures of Kirstie Alley to market products that it falsely claims will promote weight loss. The complaint states that “[i]n peddling the Organic Liaison Program, Ms. Alley attributes her weight loss to the program, but in reality, Ms. Alley’s weight loss is due to nothing more than the tried and true concept of diet and exercise.” (Abramyan v. Organic Liaison LLC, Organic Management, and Kirstie Alley, Case No. BC488737, California Superior Court – Los Angeles)
Lawsuits allege marketing doesn’t pass the smell test.
Can these bottles really keep drinks hot for up to six hours?
TINA.org and other consumer advocates file comment with FTC.
New book explores why MLMs are often associated with harmful outcomes – and what can be done about it.
Marketing and reality are not in sync.