
Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In April 2016, a class-action lawsuit was filed against Kidfresh for allegedly marketing its line of frozen food products – including Kidfresh Wagon Wheels Mac + Cheese, Kidfresh Muy Cheesy Quesadillas, Kidfresh Super Duper Chicken Nuggets, and Kidfresh Mamma Mia Cheesy Pizza – as healthy when, in reality, the products are high in fat and “classic junk foods that are actually unhealthy.” (Burke et al v. MG Wellington, LLC d/b/a Kidfresh, Case No. 16-cv-2968, S. D. NY.)
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?