March 2016: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. because the parties reached a settlement agreement, the terms of which have not been disclosed.

January 2014: Another false advertising class-action lawsuit was filed against the marketers and sellers of the player-operated amusement device, known as “Key Master”, including Sega Amusements, U.S.A., Inc. and Play It! Amusements, Inc. Specifically, the complaint alleges that the instructions on the game misrepresent that every player who fits the key into the slot wins a prize when, according to plaintiffs, the machines are pre-set to only award prizes after certain pre-determined intervals. (Kempe et al v. Sega Amusements, U.S.A., Inc., Play It! Amusements, Inc., Sega Holdings U.S.A., Inc., Sega Corporation, Sega Sammy Holdings Inc., DOES 1 to 10, Case No. 14-cv-00281, C.D. Cal.).

For more information about other class-action lawsuits against Sega and’s coverage of the company, click here.


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