“Key Master” Game

March 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed (though, in a separate filing, the parties represented to the Court that they were in the process of finalizing a settlement agreement).

October 2013: A false advertising class-action lawsuit was filed against the marketers and sellers of the player-operated amusement device, known as “Key Master,” including Sega Amusements, U.S.A., Inc. and Play It! Amusements, Inc. Specifically, the complaint alleges that the directions on the game misrepresent that every player who fits the key into the slot wins a prize when, according to the plaitniffs, the machines are pre-set to only award prizes after certain pre-determined intervals. (Brown et al v. Sega Amusements, U.S.A., Inc., Play It! Amusements, Inc., Sega Holdings U.S.A., Inc., Sega Corporation, Sega Sammy Holdings Inc., and John Does 1-10, Case No. 13-cv-07558, S. D. NY.).