Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
In May 2013, a $4 million settlement between Kellogg and consumers who filed a class-action lawsuit against it for allegedly falsely advertising Frosted Mini-Wheat’s ability to improve attentiveness, memory, and other cognitive functions in children was preliminarily approved by a federal judge. According to the settlement terms, class members will get a $5 refund for each box of the cereal they purchased (with a $15 maximum recovery per consumer). For more information, go to www.cerealsettlement.com. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786)
Misleading campaigns highlight this year’s big ad event.
Consumers may want to see through many of this company’s claims.
It won’t get any easier to cancel those annoying subscriptions.
What you need to know about this offer.
What’s this kidfluencer doing promoting a “youth cream”?