
Decoding Cosmetics Claims: Eyelash Serums
Common ingredient raises potential health risks not always clearly disclosed in the marketing.
In September 2013, a federal judge approved a $4 million settlement of a class-action lawsuit filed against Kellogg Company for allegedly falsely marketing its Frosted Mini-Wheat cereals as “clinically shown to improve kids’ attentiveness by nearly…20%.” According to the settlement terms, class members, may get a $5 refund for each box of cereal (for a maximum of 9 boxes). The company also agreed to stop representing that the cereal will improve attentiveness. (Dennis et al. v. Kellogg Co., Case No. 09-cv-01786, S. D. CA.).
Common ingredient raises potential health risks not always clearly disclosed in the marketing.
Former sales associate files lawsuit accusing luxury brand of greenwashing.
The bottom line? Prepare to pay more.
Pest control company updates marketing to be “clearer” about what it is actually offering.
You have the power to hold deceptive marketers accountable.