Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
In August 2014, a federal judge dismissed a lawsuit against Kashi Company. The complaint, which was originally filed in 2013, alleged that the company mislabels products – such as Cinnamon Harvest Cereal, Kashi Steam Meals Italian Vegetable Medley Pasta, and GoLean Instant Hot Cereal Truly Vanilla – as containing “evaporated cane juice” when they actually contain sugar. The judge dismissed the lawsuit finding that, among other things, the FDA is the appropriate authority to resolve the issues and the FDA is actively considering whether “evaporated cane juice” is a common name for any sweetener. The judge dismissed the lawsuit without prejudice, meaning that plaintiffs may refile the complaint. (Saubers et al v. Kashi Company, Case No. 13-cv-00899, S. D. CA.).
For more information about other class-action lawsuits against Kashi and TINA.org’s coverage of the company, click here.
For more information about sugar, click here.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
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