CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
2014: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
November 2013: A class-action lawsuit was filed against Sirob Imports Inc. for allegedly misbranding its edible oil products. Specifically, plaintiffs claim that the company markets the Kalamata-brand oil as “100% Pure olive oil” when it actually consists of an industrially-produced, chemically-derived fat known as “olive-pomace oil” or “olive-residue oil.” (Weisblum et al v. Sirob Imports Inc., Case No. 13-cv-06326, E.D.N.Y.).
For more information about other class-action lawsuits regarding the marketing of olive oil and TINA.org’s coverage of the issue, click here.
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