
CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
In September 2014, a class-action lawsuit was filed against It’s Just Lunch! for allegedly claiming to be “the world’s #1 personalized matchmaking service” when it actually delivers unsuitable matches, including matches with married people. According to the complaint, the service also claims it provides “personalized matchmaking & dating services” when, in reality, it chooses matches randomly. (Dunphy et al v. It’s Just Lunch, Inc., Case No. L00836514, Bergen County Court in New Jersey).
For more information about the marketing of dating services, click here.
Lawsuits accuse companies of using deceptive claims to reel in consumers.
U.K. ad regulator takes issue with celeb endorsement.
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
Today’s teenagers are uniquely positioned in the marketing world.
New rule also targets paid reviews.