CATrends: Where’s the Beef?
Lawsuits challenge the amount of meat and toppings depicted in fast-food marketing images.
Isoflex
May 2016: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons have not been disclosed.
May 2015: A class-action lawsuit was filed against Allmax Nutrition and HBS International for, among other things, allegedly misleadingly marketing the protein supplement Isoflex as providing various benefits when it actually does not. According to the plaintiffs, the product labels represent that certain ingredients in the supplement will increase blood flow and protein delivery, improve muscle recovery after exercise, and support the immune system when, in reality, the supplement does not contain such ingredients and does not provide such benefits. (Smith et al v. Allmax Nutrition, Inc. and HBS International Corp., Case No. 15-cv-744, E. D. CA.)
For more information about the marketing of supplements and TINA.org’s coverage of the topic, click here.
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