
CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
In May 2016, a class-action lawsuit was filed against Alere for, among other things, allegedly deceptively marketing INRatio products (i.e., electronic testing devices designed to help patients who take blood thinners monitor blood clotting times), including INRatio PT/INR monitors and test strips, and INRatio2 PT/INR monitors and test strips. According to the complaint, the company markets the products as “accurate” and “reliable” though it has been notified that the results produced by INRatio products are different than those produced by independent laboratories. (Andren et al v. Alere Inc., Alere Home Monitoring, Inc., and Alere San Diego, Inc., Case No. 16-cv-1255, S. D. CA.)
A deceptive marketing trend takes root.
Legislators should protect the work of the Consumer Financial Protection Bureau.
What does “human-grade” dog food actually mean?
The statement, “Manufactured in the USA 100%,” had appeared on product packaging.
E.J. Schultz, Ad Age