FightTheStroke: A Truly Cerebral Campaign
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
In May 2016, a class-action lawsuit was filed against Alere for, among other things, allegedly deceptively marketing INRatio products (i.e., electronic testing devices designed to help patients who take blood thinners monitor blood clotting times), including INRatio PT/INR monitors and test strips, and INRatio2 PT/INR monitors and test strips. According to the complaint, the company markets the products as “accurate” and “reliable” though it has been notified that the results produced by INRatio products are different than those produced by independent laboratories. (Andren et al v. Alere Inc., Alere Home Monitoring, Inc., and Alere San Diego, Inc., Case No. 16-cv-1255, S. D. CA.)
How do you cast Cerebral Palsy when there is no such thing as a typical person with Cerebral Palsy?
Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.