
NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
Balfour et al. v. iFIT Health and Fitness, Inc.
23-cv-67, D. Del.
(Jan. 2023)
Baron et al. v. iFIT Health and Fitness, Inc.
22-cv-1304, D. Del.
(Oct. 2022)
NordicTrack, ProForm, Freemotion and other brands of at-home fitness equipment with iFIT
Marketing that fitness equipment with iFIT has the ability to stream fitness classes when the videos stop streaming or repeatedly freeze due to a defect
Balfour case: Settled
(Preliminarily approved)
https://ifitconsolesettlement.com/
Baron case: Stayed
If you’ve been misled by an ad, regulators want to hear from you. We do too.
It’s easier to rack up hidden fees than it is to cancel.
The only thing more “ridiculous” than the touted benefits is the cancellation process.
Under a proposed bill, theaters could be fined for making moviegoers guess.
Money-back guarantee comes up woefully short of advertised percentage.